diff --git a/db/src/schema.rs b/db/src/schema.rs
index 48942006..96707c3b 100644
--- a/db/src/schema.rs
+++ b/db/src/schema.rs
@@ -84,7 +84,7 @@ pub struct AttributeBuilder {
 impl AttributeBuilder {
     /// Make a new AttributeBuilder for human consumption: it will help you
     /// by flipping relevant flags.
-    pub fn new() -> Self {
+    pub fn helpful() -> Self {
         AttributeBuilder {
             helpful: true,
             ..Default::default()
diff --git a/src/conn.rs b/src/conn.rs
index 46f8a062..24838121 100644
--- a/src/conn.rs
+++ b/src/conn.rs
@@ -1511,25 +1511,25 @@ mod tests {
             version: 1,
             attributes: vec![
                 (kw!(:todo/uuid),
-                AttributeBuilder::new()
+                AttributeBuilder::helpful()
                     .value_type(ValueType::Uuid)
                     .multival(false)
                     .unique(Unique::Value)
                     .index(true)
                     .build()),
                 (kw!(:todo/name),
-                AttributeBuilder::new()
+                AttributeBuilder::helpful()
                     .value_type(ValueType::String)
                     .multival(false)
                     .fulltext(true)
                     .build()),
                 (kw!(:todo/completion_date),
-                AttributeBuilder::new()
+                AttributeBuilder::helpful()
                     .value_type(ValueType::Instant)
                     .multival(false)
                     .build()),
                 (kw!(:label/name),
-                AttributeBuilder::new()
+                AttributeBuilder::helpful()
                     .value_type(ValueType::String)
                     .multival(false)
                     .unique(Unique::Value)
@@ -1537,7 +1537,7 @@ mod tests {
                     .index(true)
                     .build()),
                 (kw!(:label/color),
-                AttributeBuilder::new()
+                AttributeBuilder::helpful()
                     .value_type(ValueType::String)
                     .multival(false)
                     .build()),
diff --git a/src/vocabulary.rs b/src/vocabulary.rs
index cf94aa38..4b73a53d 100644
--- a/src/vocabulary.rs
+++ b/src/vocabulary.rs
@@ -66,7 +66,7 @@
 //!             version: 1,
 //!             attributes: vec![
 //!                 (kw!(:link/title),
-//!                  vocabulary::AttributeBuilder::new()
+//!                  vocabulary::AttributeBuilder::helpful()
 //!                    .value_type(ValueType::String)
 //!                    .multival(false)
 //!                    .fulltext(true)
diff --git a/tests/vocabulary.rs b/tests/vocabulary.rs
index 7e3b46d9..ca5257e2 100644
--- a/tests/vocabulary.rs
+++ b/tests/vocabulary.rs
@@ -64,13 +64,13 @@ lazy_static! {
             version: 1,
             attributes: vec![
                 (FOO_NAME.clone(),
-                vocabulary::AttributeBuilder::new()
+                vocabulary::AttributeBuilder::helpful()
                     .value_type(ValueType::String)
                     .multival(false)
                     .unique(vocabulary::attribute::Unique::Identity)
                     .build()),
                 (FOO_MOMENT.clone(),
-                vocabulary::AttributeBuilder::new()
+                vocabulary::AttributeBuilder::helpful()
                     .value_type(ValueType::Instant)
                     .multival(false)
                     .index(true)
@@ -131,7 +131,7 @@ fn test_default_attributebuilder_complains() {
                   .validate(|| "Foo".to_string())
                   .is_err());
 
-    assert!(vocabulary::AttributeBuilder::new()
+    assert!(vocabulary::AttributeBuilder::helpful()
                   .value_type(ValueType::String)
                   .multival(true)
                   .fulltext(true)
@@ -142,12 +142,12 @@ fn test_default_attributebuilder_complains() {
 
 #[test]
 fn test_add_vocab() {
-    let bar = vocabulary::AttributeBuilder::new()
+    let bar = vocabulary::AttributeBuilder::helpful()
                   .value_type(ValueType::Instant)
                   .multival(false)
                   .index(true)
                   .build();
-    let baz = vocabulary::AttributeBuilder::new()
+    let baz = vocabulary::AttributeBuilder::helpful()
                   .value_type(ValueType::String)
                   .multival(true)
                   .fulltext(true)