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+Not SQL. Queries and data are expressed via data structures. 
+
+Not an ORM. Data and results are data-shaped, not object-shaped. 
+
+Not just a graph store. Queries aren't expressed through paths, though paths can be part of them. 
+
+Not a document store. 
+
+Not NoSQL. Rich queries, rich types. 
+
+Not schemaless. Schemas are an important part of thinking about a domain and characterizing storage and querying.
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